Date: 2008-5-6 11:35
Source: Chinese manufacturing (http://MadeinCHN.cn)
Announcement: this article is original, if you want to post it in other website, please hold the copyright information. Brand positioning: fresh and clean summer, enjoyed by the whole family.
Target group: 20-35 years old urban married women with junior high school or above education, including general labors in the society and first-line/middle management whose income are distributed between 25% and 75% of the whole population.
Brand business scope: popular personal cleaning and care supplies used in summer.
Brand value: cherishing the traditions; being realistic and pragmatic; advocating harmony; pursuing innovation; sharing pleasure.
Brand personality: oriental charm, passionate and amicable, natural and decent, optimistic and aggressive
Shanghai Jahwa United Company Ltd. Yellow Page information
Brand positioning: fresh and clean summer, enjoyed by the whole family.